AIN Marketing Trends

AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.

If you are interested in receiving the newsletter, please contact Nancy O’Brien.

August 2, 2013 - 5:15pm

Here at AIN we are in the process of implementing a new web-based customer-relationship management (CRM) system for our sales and marketing efforts that should be fully functional in early September.

August 2, 2013 - 4:45pm

NBAA will be here sooner than you think and with the investment that you make at a show like this there are so many details to consider.  Don’t forget to include your PR on your list of NBAA tasks. AIN Publications will again publish our flagship NBAA Convention

July 13, 2013 - 1:15pm

Incorporating online video into your marketing campaign can pay big dividends—but only if your distribution is as effective as your content. Let’s look at some ways to develop powerful content and deliver it to your audience.

June 10, 2013 - 3:00pm

“Content marketing,” which refers to creation and sharing of  content in order to acquire customers, is a hot new term in marketing circles for good reason: The technique can pay big dividends—but only if you create great content and know how to deliver it to your target audience. To help you do that, let’s look at 10 powerful content-marketing tools:

April 29, 2013 - 12:45pm

Have you ever seen an aviation industry ad that made you stop, read, remember and believe? What made it memorable? What made it great? The truth is, much industry advertising is forgettable, but it doesn’t have to be. Research shows that the best ads share key characteristics—from clarity of message to evocative images—that boost readership and foster lasting impressions. Understanding these characteristics and how they work together is an important way to ensure that your advertising pays large dividends

March 12, 2013 - 2:00pm

No longer can we deny the fact that social media is an important business tool. With the continuing growth of social media websites and users, inadequate social media efforts can stunt your company’s growth. That’s why AIN has compiled these 10 ways to make you a social media savant.

February 28, 2013 - 9:45am

The business aviation industry is undeniably trade-show driven. If your company wants to meet and market to influential aviation professionals, trade shows can be a great place.

February 7, 2013 - 2:00pm

It’s time to start preparing for Heli-Expo, March 5-7, in Las Vegas. AIN will again be publishing HAI Convention News, which will be printed on all three days and distributed throughout the show.

February 7, 2013 - 2:00pm

It wasn’t too long ago that a Lead Gen program in a B2B company consisted of a team of telemarketers who would make phone calls in an effort to generate some hot leads for the sales department. Combined with bingo cards from trade publications and business cards from trade shows the Lead Gen effort was more of a shot gun approach than a well aimed pistol.

January 9, 2013 - 3:45pm

The hangover is gone, the holiday decorations put away and you are sitting at your desk staring at your computer. It’s the New Year! And it is tempting to pick up where you left off when you flipped the calendar–but if you want to have a Super Year, think about making some New Year’s Resolutions. Here are five Marketing goals to help you kick-start 2013.

 
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