AIN Marketing Trends

AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.

If you are interested in receiving the newsletter, please contact Nancy O’Brien.

January 17, 2014 - 9:15am

Much of your target audience probably now gleans information from tablets like Apple’s iPad and Amazon’s Kindle Fire. In fact, according to an article from Canalys, tablets will represent 50% of the PC market in 2014.

December 18, 2013 - 11:00am

It’s that time of year again—time to relax for the holidays, cuddle up next to the fire and think about how you want to spend your marketing budget for the coming year. Media buying can be stressful, since you need to achieve sizable results when spending the company’s dollar. First, you must determine what you want out of your marketing campaign. That’s the easy part.

November 11, 2013 - 10:15am

Is your marketing so helpful that someone would pay for it?

October 7, 2013 - 11:15am

There has been plenty of chatter lately in marketing circles about so-called native advertising and its role in the promotion of products and services. Even the Federal Trade Commission (FTC) has been weighing in on the matter.

Still, the concept remains a mystery to some marketers. So let’s explore what is being said and what you need to know.

September 6, 2013 - 4:45pm

Last month AIN sent out a survey to try to further understand the needs of marketers in the industry. Every marketer has different goals and we want to make sure that everyone’s voice is heard as we look to continually create new opportunities for you in an ever-changing media world.

August 2, 2013 - 5:15pm

Here at AIN we are in the process of implementing a new web-based customer-relationship management (CRM) system for our sales and marketing efforts that should be fully functional in early September.

August 2, 2013 - 4:45pm

NBAA will be here sooner than you think and with the investment that you make at a show like this there are so many details to consider.  Don’t forget to include your PR on your list of NBAA tasks. AIN Publications will again publish our flagship NBAA Convention

July 13, 2013 - 1:15pm

Incorporating online video into your marketing campaign can pay big dividends—but only if your distribution is as effective as your content. Let’s look at some ways to develop powerful content and deliver it to your audience.

June 10, 2013 - 3:00pm

“Content marketing,” which refers to creation and sharing of  content in order to acquire customers, is a hot new term in marketing circles for good reason: The technique can pay big dividends—but only if you create great content and know how to deliver it to your target audience. To help you do that, let’s look at 10 powerful content-marketing tools:

April 29, 2013 - 12:45pm

Have you ever seen an aviation industry ad that made you stop, read, remember and believe? What made it memorable? What made it great? The truth is, much industry advertising is forgettable, but it doesn’t have to be. Research shows that the best ads share key characteristics—from clarity of message to evocative images—that boost readership and foster lasting impressions. Understanding these characteristics and how they work together is an important way to ensure that your advertising pays large dividends