No longer can we deny the fact that social media is an important business tool. With the continuing growth of social media websites and users, inadequate social media efforts can stunt your company’s growth. That’s why AIN has compiled these 10 ways to make you a social media savant.
AIN Marketing Trends
AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.
If you are interested in receiving the newsletter, please contact Nancy O’Brien.
The business aviation industry is undeniably trade-show driven. If your company wants to meet and market to influential aviation professionals, trade shows can be a great place.
It’s time to start preparing for Heli-Expo, March 5-7, in Las Vegas. AIN will again be publishing HAI Convention News, which will be printed on all three days and distributed throughout the show.
It wasn’t too long ago that a Lead Gen program in a B2B company consisted of a team of telemarketers who would make phone calls in an effort to generate some hot leads for the sales department. Combined with bingo cards from trade publications and business cards from trade shows the Lead Gen effort was more of a shot gun approach than a well aimed pistol.
The hangover is gone, the holiday decorations put away and you are sitting at your desk staring at your computer. It’s the New Year! And it is tempting to pick up where you left off when you flipped the calendar–but if you want to have a Super Year, think about making some New Year’s Resolutions. Here are five Marketing goals to help you kick-start 2013.
We all know that online advertising has seen marked growth in the past five years. eMarketer reports that online advertising overall will increase 23.3% in 2012 to over $39.5 billion dollars (see article here). On the B2B front alone, it is estimated that online advertising will hit $4.8 billion by 2014.
Charles Alcock wanted to be a journalist from a very young age and it never crossed his mind to do anything else. Now after 20+ years with AIN Publications, he has been named Editor-In-Chief and assumes full control of all AIN editorial.
Many aviation companies view the corporate marketing department as a necessary evil. Too often, marketing is not considered an integral part of the business. It’s a cost, not an investment. And the truth is, marketers have hard been pressed to prove otherwise. Until now.
It goes by many names…let’s try to name them all. Custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.
When you think of submitting news to any of the AIN publications, look no further than Chad Trautvetter. As the news editor of the Aviation International News monthly and the AINonline website, as well as being the editor of AINalerts, he is the first point of contact for all news submitted to AIN.
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