This October in Orlando, AIN will produce our signature daily, NBAA Convention News, for the 43rd consecutive year. Since 1972, we have been bringing NBAA visitors the breaking news, the insight, the personality profiles and all the colorful coverage of the world’s leading business aviation event.
AIN Marketing Trends
AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.
If you are interested in receiving the newsletter, please contact Nancy O’Brien.
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I’ve been working with several clients recently on fully integrated promotional campaigns that include print advertising, lead-generation opportunities and, of course, banner ads on our digital media. Some of these clients have told me that their previous banner ads haven’t produced results. After investigating, I’ve learned that many of these campaigns failed because their creators hadn’t addressed the five Ws:
A few advertisers have said that tracking return on investment for marketing campaigns is too complicated to do regularly in their organizations. It doesn’t have to be.
By Rachel Foster of the Content Marketing Institute
Many organizations fail to see ROI from their content marketing because they don’t create a plan for getting everything done.
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Making email marketing pay off isn’t easy in a world where literally billions of emails are sent every hour. In the B2B industry, open rates are around 11 to 15 percent and click-through rates average just 2 to 5 percent. Want to do better than that? Here are four ways to create an email-marketing masterpiece.
Marketing professionals view so-called big data as the new frontier. From the days of direct-mail list rental by demographics to coupon redemption, marketers have long sought more information on their customers’ interests, shopping tendencies and buying predictors. Today’s digital landscape has made the job of collecting such information exponentially bigger, but the insights to be gleaned have grown dramatically as well.
See what’s on the agenda for AIN in 2014.
Because society and technology have been changing so fast, we now have four distinct generations working side by side, each with its own characteristics, values and preferences. Human resource managers, consultants and trainers have devoted much time to studying this phenomenon and developing ways to better communicate with all of these generations.
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