AIN Marketing Trends

AIN’s Marketing Trends is written specifically for marketing and advertising professionals in the aviation industry. This page is a selection of past newsletters with information on trends in marketing, PR and news about what methods of reaching potential buyers are proving most successful today.

If you are interested in receiving the newsletter, please contact Nancy O’Brien.

October 2, 2014 - 3:15pm

It’s no secret that good PR is a great supplement to any marketing campaign. You’ve spent time, energy and your marketing budget promoting all of your products and services, and now you want a strong news source to tell your story effectively.

September 9, 2014 - 2:30pm

This October in Orlando, AIN will produce our signature daily, NBAA Convention News, for the 43rd consecutive year. Since 1972, we have been bringing NBAA visitors the breaking news, the insight, the personality profiles and all the colorful coverage of the world’s leading business aviation event.

September 9, 2014 - 2:30pm

How do I get a story into AIN’s NBAA Convention News magazines?

July 14, 2014 - 1:30pm

I’ve been working with several clients recently on fully integrated promotional campaigns that include print advertising, lead-generation opportunities and, of course, banner ads on our digital media. Some of these clients have told me that their previous banner ads haven’t produced results. After investigating, I’ve learned that many of these campaigns failed because their creators hadn’t addressed the five Ws:

June 12, 2014 - 10:45am

A few advertisers have said that tracking return on investment for marketing campaigns is too complicated to do regularly in their organizations. It doesn’t have to be.

May 12, 2014 - 9:45am

By Rachel Foster of the Content Marketing Institute

Many organizations fail to see ROI from their content marketing because they don’t create a plan for getting everything done.

April 8, 2014 - 2:45pm

How do I get a story into AIN’s EBACE Convention News magazines?

April 8, 2014 - 2:45pm

Making email marketing pay off isn’t easy in a world where literally billions of emails are sent every hour. In the B2B industry, open rates are around 11 to 15 percent and click-through rates average just 2 to 5 percent. Want to do better than that? Here are four ways to create an email-marketing masterpiece.

March 12, 2014 - 2:45pm

Marketing professionals view so-called big data as the new frontier. From the days of direct-mail list rental by demographics to coupon redemption, marketers have long sought more information on their customers’ interests, shopping tendencies and buying predictors. Today’s digital landscape has made the job of collecting such information exponentially bigger, but the insights to be gleaned have grown dramatically as well.

March 12, 2014 - 2:00pm

See what's on the agenda for AIN in 2014.