EBACE 2011: Piaggio Aero Announces Sales Reps for the UK and Egypt

 - May 17, 2011, 4:50 AM

With a maximum speed of 402 knots, the P.180 Avanti II, made by Italy’s Piaggio Aero Industries, is the world’s fastest turboprop, while also boasting the largest cabin in its class of midsize jets and twin turboprops. But it’s also known for a stylish airframe and twin pusher design, which has been compared to a work of art.

In fact, an Avanti II recently became a canvas for noted artist Mimmo Paladino, who painted the airframe with wildly colorful ancestral symbols, a work he dubbed “Cacciatore di Stelle,” or Star Hunter, and displayed in Milan.

“We are very proud that Master Mimmo Paladino has been inspired by a Piaggio Aero P.180 aircraft and that he would turn it into a unique work of art,” said Alberto Galassi, CEO of Piaggio Aero Industries. “The P.180 is an expression of Italian genius in design and engineering. That’s why this creation is an unprecedented event.”

Here at EBACE, attendees can admire the art of both Paladino and Piaggio. A 1:13 scale model of the painted aircraft is on display at Piaggio Aero’s stand (2143), while an Avanti II is on view in the static display area.

Meanwhile, Piaggio Aero is using EBACE as a canvas to paint a picture of its global expansion. The company introduced new exclusive sales agents for the Avanti II in the United Kingdom and Ireland, and in Egypt. Corporate Jet Management (CJM), based at Farnborough Airport, will handle sales in the UK and Ireland. CJM manages and operates business aircraft for both private owners and its own fleet.

The appointment will enable Piaggio Aero “to expand its sales business in these two important European aviation markets,” said Giuliano Felton, the company’s deputy general manager and chief commercial officer. “CJM is one of the most competent and dynamic aviation businesses, and today’s agreement confirms the commitment of Piaggio Aero to further strengthen its position within the traditional European markets.”

 “CJM is extremely proud to be associated with Piaggio Aero,” said company director David Stark. “In today’s ecologically sensitive world, the Piaggio Avanti II is set apart from its competitors with its ability to achieve a high level of performance combined with great comfort, unique style and low emissions, thanks to its unrivaled fuel efficiency.”

Cairo-based Alkan Air has been named exclusive sales representative for Egypt. The company, which operates an air taxi service and an authorized Hawker Beechcraft Maintenance Center, also plans to add an Avanti II to its own fleet.

“We have always been aware of the Avanti II’s suitability for our market and I am delighted that we now have the opportunity not only to operate the aircraft but also to help other operators in the region to discover the many benefits of this excellent aircraft,” said Awad Dargham, general manager of Alkan Air.

Piaggio Aero believes Alkan Air’s knowledge and experience of the market will enable Piaggio “to efficiently approach this emerging North African market and learn more about the opportunities and benefits to grow its business there,” according to Felton. “We have chosen this company because it is the leader in air services in Egypt, and we appreciate the way they manage this business in their country.”