Dassault Introduces New Falcon Website In Chinese
Dassault Falcon has introduced a new website specifically for the Chinese market: www.dassaultfalcon.cn. Text for the site is presented entirely in Simplified Chinese, giving full details on all Falcon aircraft.
Visitors can watch video overviews of each Falcon and see 360-degree photos of cabin interiors and aircraft exteriors, as well as study range maps and airport performance charts. The cabin photos depict the latest designs developed through Dassault’s partnership with BMW DesignworksUSA and the latest Falcon HD management system.
“Chinese customers are incredibly savvy web users,” said Beijing-based Jean Michel Jacob, vice president of international sales and marketing for Dassault Falcon. “Launching this website is a key to expose the strengths of the Falcon brand in China, creating higher levels of awareness among our customers.”
Dassault’s Chinese web portal also features a specific tab on the Falcon EASy flight deck as well as information on the newly certified EASy II version. Visitors can experience Dassault’s aircraft design and manufacturing processes and see how cutting-edge design techniques, such as Product Lifecycle Management (PLM), are incorporated into each new Falcon business jet.
The site was designed in conjunction with advertising and marketing agency Digitas, through its offices in Paris and Shanghai. It is hosted on servers within China to enhance the web experience for visitors and also includes contact information for Falcon sales and service facilities, including its offices in Beijing and Shanghai.
Since the rollout of the first Falcon 20 in 1963, 2,000 Falcon jets have been delivered to 67 countries worldwide, and sales in China have risen significantly in recent years. The family of Falcon jets currently in production includes the Falcon 900LX and 7X trijets, as well as the twin-engine 2000LX and 2000S models.
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