Airbus Survey Confirms Value of Real-World Travel

July 12, 2012, 10:50 AM

A two-year global consultation conducted by Airbus found that people still see a need to meet face-to-face despite the increased use of social media, a conclusion that bodes well for the future of air transport.

The report, issued on the eve of this week’s Farnborough International Airshow, said that 63 percent of the 1.75 million people surveyed said that they would fly more by 2050, and 60 percent didn’t see social media as a replacement for real-world contact. However, 40 percent said they felt that air travel had become increasingly stressful, and 96 percent believe in the need for more sustainable/eco-efficient aircraft.

“Aviation is the real worldwide web,” said Airbus executive vice president of engineering Charles Champion. “The results of this survey show there is nothing better than face-to-face contact.”

However, as more people fly more often, their expectations of the air travel experience rise.

The survey highlighted a predictable list of passenger complaints, including long lines at passport control, slow check-in and baggage collection, waiting on the tarmac and circling in holding patterns around airports.

Part of a program dubbed Future by Airbus, the consultation resulted in the company’s Concept Plane and Cabin, which offers a glimpse into some of the innovations the could meet evolving passenger trends and environmental considerations, said Champion.

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