NetJets Europe Ventures into India Frax Market
NetJets Europe yesterday announced it is partnering with Ashish Chordia–CEO of Mumbai-based Shreyans, an importer of luxury goods–to act as its strategic partner to start a fractional aircraft program in India. The fractional provider is making the move because of the “strong economic growth and increasing demand for private jet travel in India,” as well as a 400-percent rise in the number of NetJets Europe flights to and from India over the last four years. NetJets Europe director of marketing Robert Dranitzke noted, “India’s economy is booming and in today’s global marketplace, more and more Indian companies are investing and doing business in Europe.” Chordia was enlisted “to help introduce NetJets Europe to the local community” due to his knowledge of the Indian market and his experience representing luxury brands such as Porsche, Fendi and Van Cleef and Arpels. Through the strategic partnership, NetJets Europe and Chordia will offer business jet services to Indian customers looking to travel abroad, but they are also considering domestic aircraft charter service with additional local partners. Meanwhile, NetJets continues to study the business jet travel market in China to possibly start a program there.