Sentient Flight Group Split-up Now a Done Deal
The break up of Sentient’s jet-card and charter divisions announced on August 13 was finalized over the weekend, according to the two companies involved in the deal. Macquarie Global Opportunities Partners today said it completed the acquisition of the jet membership, retail charter and fuel management business units previously owned by Sentient Jet Holdings. These businesses are now operating as a standalone company and will retain the Sentient brand. Meanwhile, the remaining aircraft management and charter operations, technical services and the FBO business have been rebranded as JetDirect Aviation. Terms of the deal were not disclosed. The new Sentient Flight Group, which is being led by former Sentient Jet Holdings CEO Steven Hankin, includes the Sentient jet-card program, charter broker business and AvBuy, a fuel volume discount program for Sentient clients and operators. JetDirect–which includes aircraft management and charter groups, JetCorp Technical Services and three JetDirect Aircraft Services-branded FBOs–is now headed by holding company chairman and CEO Greg Campbell and JetDirect Aviation president and CEO Jake Cartwright. JetDirect also said it is reestablishing an aircraft acquisition and sales department.