Boeing Commercial Aviation Services announced here at the show yesterday that it had rebranded its entire service and support offering as Boeing “Edge.” This will cover material services, fleet service, flight services and information services, said the company.
At the same time, the U.S. airframer announced that Singapore Airlines Cargo had signed for Boeing’s GoldCare package, now part of Edge, for its thirteen 747-400 Freighters. The deal means that Boeing will be extending its GoldCare offering to yet another model, having originally launched the program to cater to 787 Dreamliner operators before extending it to its 737 type.
Commercial Aviation Services senior vice president Lou Mancini said, “The leadership of Singapore Airlines Group is very forward thinking and they adopted many of Boeing’s IT and spares-support products during the time that GoldCare was being developed for the 787 Dreamliner,” said Commercial Aviation Services senior vice president Lou Mancini. “Together with maintenance engineering and planning, this brings together the major elements of GoldCare in a way that tailors the service needs of Singapore Airlines Cargo.”
Projecting the global market for commercial aviation services to reach $2.3 trillion over the next 20 years, the company hopes the extension of the Boeing brand will help sharpen the company’s focus on exploiting that demand.
The Japan Airlines Group yesterday announced an order for 20 Boeing 787-9s, which it intends to deploy on medium- to long-haul international routes after its 2015 fiscal year as part of its mid-term management plans for fiscal years 2012 to 2016. The contract includes a new order for 10 of the stretched version of the 787-8 Dreamliner and a conversion of an order for 10 of the 35 Boeing 787-8s JAL had already ordered. The airline has now placed firm orders for twenty-five 787-8s and twenty 787-9s, along with options on another 20.