Versace Looks for Launch on a Different Runway

 - September 14, 2006, 10:40 AM

For business jet owners looking for that “signature” cabin, aircraft charter and services giant TAG Group has teamed with leading international fashion house Gianni Versace to offer an answer.

The idea, according to a TAG spokesman, came from Aziz Ojjeh, co-owner of the Luxembourg-based TAG Group, who was “just waiting for a receptive market.”
TAG and Versace made a preliminary presentation at the Milan Furniture Fair in April.

The response was “encouraging” said a TAG Group spokesman. At the Farnborough International Air Show in the UK this month, video images and 3-D renderings will be on display, and TAG hopes to have a cabin mockup ready in time for the NBAA Convention in Orlando in October.

The decision to offer a signature business jet cabin is not such a dramatic departure for a design house that is perhaps better known for its distinctive haute couture garment designs. The Italian company also offers an equally distinctive line of home interior furnishings that can be adapted to the business jet cabin.

The spokesman said TAG has already begun talking with “several” independent completion and refurbishment centers to make the Versace designs a reality and do the installation work.

Versace will take responsibility for “all aspects of content, design and style”; TAG will provide aviation engineering, technical and marketing expertise. TAG is the exclusive distributor for Bombardier’s Global and Challenger lines in Africa and the Middle East.

TAG is marketing the Versace cabin to owners of high-end business jets such as the Global Express and Gulfstream and owners of even larger aircraft such as the Airbus Corporate Jetliner and Boeing 747.