Mesa Air Group CEO Jonathan Ornstein reported that load factors at his new inter-island Hawaiian market entrant dubbed Go! “significantly exceeded…expectations” during its first week of operation. Offering $19 introductory fares, Go! launched service with a pair of Bombardier CRJ200s on June 9 from Honolulu to Kona, Maui and Kauai, firing its first salvos in a fare war that saw rival Aloha Airlines give away 1,000 tickets. Most recently, Go! announced that its original $39 promotional fare would become part of its permanent fare structure in a bid to compete with the high-speed Hawaii Superferry, due to set sail next year. Last month Go! planned to nearly double its service, to 31 daily round trips, starting June 30, as it increased the size of its CRJ fleet to five.
RAA 06 Convention Report: Ornstein bullish on Go! following June 9 launch
- September 15, 2006, 7:28 AM