Bookajet tries its hand with a new name

 - October 20, 2006, 12:01 PM

UK executive charter firm Bookajet is rebranding its operation under the name Club328 to emphasize its new fleet of AvCraft Dornier 328Jets and Envoy 3s. Last month, the Southampton-based company took delivery of the first of the eight aircraft it has ordered. All will feature a Club328 logo.

The company has taken delivery of its first 328Jet, a former demonstrator. This aircraft was delivered in the 16- to 32-seat corporate shuttle configuration. The second airplane, a 15-seat Envoy 3, is due to arrive in November. This is one of the airframes that AvCraft acquired when it bought the assets of bankrupt manufacturer Fairchild Dornier last year. Assembly of the first of AvCraft’s batch of new 328Jets is due to start in January, with the first delivery scheduled for April.

Bookajet/Club328’s main activity is to operate scheduled flights for members-only service Club Airways. In July the company launched a new service between London Biggin Hill Airport and Nice in the south of France. The Club Airways network already includes connections between its Geneva headquarters and London City Airport, Paris Le Bourget, Nice and Milan. It also operates a service between Nice and Pisa in Italy.

Meanwhile, Bookajet/Club328 has opened a new aircraft management and charter office at the London-area Farnborough Airport. Last year, Bookajet relocated its headquarters from Farnborough to Southampton Airport on the south coast of England to reduce its overhead expenses. But according to managing director Chris Rooney, market demand favors Farnborough as an operating base.