Farnborough show takes new format

 - February 5, 2007, 4:40 AM

The Farnborough Air Show is to retain its seven-day format, but it will now consist of just three full trade days along with a new “industry day” and an “exhibitor family day,” in addition to the traditional two public days. Next year’s show (Monday, July 17, to Sunday, July 23) will begin with an industry day devoted to “specialist workshops and conferences.” An early evening opening ceremony held in central London (35 miles from the airshow site) will follow.

The next three days will be full trade days, with the show open, as usual, from 9:30 a.m. to 6 p.m. Organizers have set aside Friday, July 21 for exhibitors’ families to visit the show, and the traditional public weekend will follow.

Farnborough International Ltd, the newly formed subsidiary of the Society of British Aerospace Companies (SBAC), is now running the show. A spokeswoman told AIN that it expects the new “industry day” to attract high-level executives in significant numbers. However, the change does not seem to address the previously declared goal of reducing the overall duration of the show and therefore the cost to exhibitors of participating in the event.

Last fall, SBAC announced that the show would open at the Farnborough site on Tuesday, July 18, after an aerospace industry conference and the official show dinner in central London on July 17.