Signature revising pricing policy

 - January 7, 2008, 9:52 AM

Signature Flight Support is restructuring its pricing policy and will phase out the Prime Rate program. The new pricing format, to be phased in starting later this year, will focus on customized pricing programs for as many individual customers as possible. Executive v-p of marketing Steve Lee told AIN, “We realized that too much ‘one size fits all’ doesn’t work.” The customer-relations division under Mary Miller will remain intact, but Signature executive Blake Fish has left the company.