New P&WC Chief Promises To Exceed Customer Expectations

 - January 11, 2008, 8:54 AM

After eight months on the job as president of Pratt & Whitney Canada, Alain Bellemare guides a company that is becoming increasingly global in nature while it capitalizes on the technology embodied in its current turbine engines. Former P&WC president Gilles Ouimet has been elevated to chairman, where he steers the high-level strategic direction of the company.

Asked about his strategic vision for P&WC, Bellemare, 41, replied, “We are going to keep driving the business aggressively for the long run, exceeding customer expectations. On the service side we will continue expanding our aftermarket product support. We now have more than 37,000 engines flying in 180 different countries. It’s clear this is going to be a major focus over the next few years.” P&WC currently has 21 service centers on six continents.

Bellemare said of the corporate aircraft market: “We are extremely well positioned with the PW300 and PW500 families on a large number of business jets. The goal is to consolidate this position by penetrating the low end of the market with our new PW600 family and, for the high end, we look to leverage the PW800 core for corporate applications.”

For the regional jet airline market, where P&WC has not been very active lately, Bellemare said, “We’re looking at a PW800 version that will be a game changer.” P&WC might also look at a growth version of the PW300 family for high-end applications, “whatever is most appropriate for a particular airplane.”

Other than the PW306 on the Dornier 328JET, P&WC has had no recent regional jet applications, Bellemare noted. “We know the regional market very well through our turboprops. We will now extend our presence at the turboprop level into the turbofan end of the regional market.”

Bellemare noted that the PT6 series continues to be strong in the helicopter market. “Also,” he added, “the PW200 family has captured, between the PW206 and 207, a significant portion of the light twin market, including the Agusta 109E Power and MD Explorer. For our new turboshaft family, the PT6-67, we are looking for new applications beyond the PT6-67C on the Bell/Agusta AB139.

“We believe that, in the long run, international business will offer significant opportunities,” he continued, “by that I mean Russia and China, in particular. We have had many new applications in those countries over the past three to five years. We’re now working with Russia and China on potential new regional jets.

“We are well positioned with manufacturing facilities in China. In Russia we have a design bureau in St. Petersburg, making us the only Western engine company to have a Russian design license. This allows us alone to design and certify engines in Russia. We are on the Ilyushin IL-114 with the PW100 family. We’re trying to have a complete local presence that includes engineering, manufacturing and after-market services.”

Asked about his projections for the future, Bellemare said his company is prepared to spend money in support of such a worldwide presence. “We are the largest Canadian investor in aerospace R&D, and second in overall R&D. New program development is at the top of our priorities, in good and bad times. As a result, we’ve certified more than 40 engines over the last eight years alone.”

Asked if he foresees significant changes in the structure or nature of P&WC, Bellemare responded that international partnerships will become greater components of a strategy to achieve a greater global presence. “You will see more joint ventures, such as our present strategic partnership with MTU and Fiat on the PW800, which is an extension of what we’re doing on the PW300 and PW500 families. We are also actively working with Airbus with the PW180 turboprop for the A400M European military transport.”

The Montreal native graduated from the University of Sherbrooke and earned an MBA from McGill University. In 1983 he studied aeronautical engineering at the French Ecole Nationale Supérieure d’Ingénieurs en Construction Aéronautique (Ensica) in Toulouse.

He then accepted a job offer from Crown Cork and Seal Canada, a subsidiary of Continental Can, which gave the 23-year-old the opportunity to plan, design, build and operate a state-of-the-art production facility. Bellemare joined Kraft Foods Canada in 1989, where he held a series of executive positions through 1996. He has been named to the Canadian national list of “Top 40 Under 40.”

Bellemare joined the company in October 1996 as v-p of manufacturing. He served as v-p of operations, and executive v-p until being named president in May last year.