Enstrom Restarts Dealer Net
In a bid to rejuvenate its sales, Enstrom Helicopter is beefing up its sales and marketing efforts with a newly established network of 11 dealers in the U.S. and Canada, in addition to a revamped roster of 14 international dealers. The announcement was made by Enstrom president Steve Daniels, who began interviewing and contracting with dealers in August not long after he took over the Menominee, Mich.-based manufacturer. Daniels has gone on record as intending to double Enstrom’s annual helicopter deliveries to 20 this year. Since September, dealers have confirmed nine new helicopter orders. Enstrom stopped using dealers in the U.S. and Canada in 1992, but maintained the network for international sales. In addition to their role in sales and marketing, dealers will offer Enstrom-approved service and parts.