NBAA and the General Aviation Manufacturers Association (GAMA) have begun television and newspaper advertising for their ‘No Plane No Gain’ initiative to tout the utility of business aircraft and to counter severely negative images, generated during the bailout debate, of corporate executives jetting about the country in plush cabins with cushy seats and wood-paneled interiors.
The advertising effort began March 1 with a 30-second television spot broadcast during a series of network public- affairs shows, including nationwide placement on ABC’s This Week with George Stephanopoulos, as well as placement on NBC’s Meet the Press and Fox News Sunday in select markets.
The campaign covers ad placements on Washington, D.C.-area cable television networks, including Fox, CNN, CNBC and MSNBC.
“As we said when we launched ‘No Plane, No Gain,’ policymakers and opinion leaders need to understand business aviation is essential to America,” said NBAA president and CEO Ed Bolen. “This advertising reminds our target audience that business aviation works for America by creating over one million jobs, providing a lifeline to communities without airline service, helping companies be more productive and providing humanitarian support for people in need.”
GAMA president and CEO Pete Bunce agreed. “The ‘No Plane, No Gain’ ads put forward the real face of business aviation: the factory workers, community leaders, businesspeople and others who make up the business aviation community in America today.”
The multimedia approach to “No Plane, No Gain” also includes a Web site, YouTube placements, podcasts, webinars, interviews with television media organizations and other news sources, as well as other initiatives. Regular reports detailing the campaign’s progress are available, along with a host of resources for the business aviation community, at www. noplanenogain.org.
NBAA and GAMA announced the revival of the “No Plane, No Gain” campaign at GAMA’s annual industry review and market outlook briefing February 17 in Washington, D.C. The original “No Plane, No Gain” campaign was introduced in 1993 to highlight the benefits of business aircraft and to help fuel passage of the General Aviation Revitalization Act of 1994.