Fractional aircraft providers have reshaped their marketing efforts to address the difficulty of trying to get customers to buy aircraft shares during a recession. To help stimulate growth, Flexjet has introduced a fly-away lease program, which lets buyers who might not want to make a capital purchase lease a fractional share and exit the lease at any time with 90 days’ notice and with no penalty. Meanwhile, CitationShares has responded to declining aircraft values with a new residual-value guarantee. The fractional provider will “guarantee that all new purchases of pre-owned aircraft shares will retain 100 percent of their value on a three-year contract,” the company said.
Fractional Providers Offer Creative Solutions
- April 30, 2009, 11:18 AM