New Shenzhen FBO shows bizav is taking root in China

 - January 27, 2011, 11:30 AM

The new Shenzhen Business Aviation Center that opened for business in late December is tangible evidence that at long last China is getting serious about providing infrastructure for this segment of air transport. Indeed, it is effectively the first purpose-built FBO in southern mainland China.

The facility at Shenzhen Bao’an International Airport has been developed and will be run by Deer Jet, the aircraft management/charter arm of the Hainan Airlines group. In addition to serving the fast-growing city of Shenzhen itself, the airport is a gateway to the wider Pearl River Delta and to nearby Hong Kong and Macau.

The three-floor FBO is located next to the airport’s Terminal B. On the first floor there is a modern, spacious lobby, a lounge area, a kitchen and operations center. The building also has extensive office space and separate VIP rooms decorated in both Chinese and Western styles.

The facility features a dedicated security channel to allow business aircraft passengers and crew to complete immigration, customs and quarantine formalities quickly and efficiently. The second floor offers a pilot lounge area complete with computers and other flight-planning materials, as well as a crew rest area with a TV and DVD player. The third floor includes a business conference room and additional office space for tenant customers and staff.

Deer Jet has recruited customer service representatives trained in providing flight planning and concierge support for business aviation customers. The new Shenzhen team also includes trained line service personnel to handle aircraft and crew needs. By the spring, the company expects to have a full complement of ground support equipment so that operators will not have to wait to use airline equipment.

“We are committed to bringing a superior level of service that will not only meet the expectations of our clientele, but exceed in all areas of service that are currently offered by FBOs not only in China, but around the globe,” said Paul Desgrosseilliers, general manager of the Shenzhen Business Aviation Center.

Deer Jet, which claims to be China’s largest business jet operator, was established in 1995 as one of the key subsidiaries of China’s fourth largest commercial airline. In 2005, Deer Jet became the first operator to provide aircraft management in China.