Holland Sheltair Rebrands

 - May 26, 2011, 3:15 PM

The Holland Sheltair Aviation Group, which operates 13 FBOs in Florida, New York and Georgia, announced that it has combined its aviation services segment, along with Sheltair Aviation Facilities, its property leasing unit and Holland Builders, its facility construction business, into one new brand, now known simply as Sheltair. The Fort Lauderdale, Fla.-based company unveiled a new logo and Web site that provides easy access to all of its aviation products. Sheltair also instituted an internal communications campaign to increase the flow of information among the company’s 300 employees in its three divisions. “Our experience in the construction of aviation-related facilities, like FBOs, hangars and on-the-field offices, as well as our background in FBO ownership and airport property leasing, is unique in this industry,” said company CEO Jerry Holland. “We are focusing our efforts on making sure that customers and prospects know about our wide range of exclusive capabilities and ensuring that our employees benefit from and are able to articulate these advantages.”