Cup Inserts Offers Adaptable Inserts for Cup Holders

 - April 6, 2012, 2:10 AM

For decades, designers have created cup holders with the idea that, like military uniforms, one size fits all, with roughly the same results. One size fits almost nothing. Cups and glasses that are smaller tip over; those with a handle simply won’t fit. And with designers’ recent penchant for odd shapes, such as the square Fiji water bottle, it is a game of trying to fit the square peg in the round hole.

Cup Inserts to the rescue! The Brooklyn, N.Y.-based company has a patent pending on aluminum inserts that will adapt to hold virtually any size or shape securely. Better yet, they’re a retrofit item that will fit neatly into any existing cup holder, from 2.75 to 3.5 inches in diameter and with an inside depth of at least 0.75 inches. This means the Cup Insert can secure almost any cup or glass, even a foot-tall wine glass. It can also be moved from one existing cup holder to another, regardless of differences in size. And plating is available in 10 different standard finishes, a custom finish or no plating at all.

As “loose equipment,” the Cup Inserts can be installed quickly and removed easily without drilling or modification of existing woodwork. “Our inserts are not permanently affixed to the aircraft [so] you can buy one today and start using it immediately,” said a company spokesman.