Pinnacle Renamed Endeavor Air

 - August 6, 2013, 4:05 AM

Delta Air Lines regional subsidiary Pinnacle Airlines begins operating under the name Endeavor Air on August 1, marking the second name change for the airline established as Express Airlines I in February 1985. Operating as a Delta Connection partner since the Atlanta-based major absorbed Northwest Airlines in 2008, Pinnacle became a wholly owned Delta subsidiary in April following its emergence from bankruptcy. The regional airline recently moved its headquarters from Memphis to Minneapolis.

“Now that we have successfully emerged from Chapter 11 and our headquarters move is completed, it is time to shift our focus to the future,” Endeavor CEO Ryan Gumm wrote in a letter to employees. “We chose Endeavor Air because it evokes an image of innovation, excitement and the adventure of a journey. Endeavor describes our mission to strive for excellence and captures not only the extraordinary efforts we’ve made, but also those that are still ahead of us.”