American Eagle to Become Envoy

 - February 2, 2014, 12:48 AM

Wholly owned American Airlines regional subsidiary American Eagle Airlines will change its name to Envoy this spring, the company announced last month. It said the move stems from the need to eliminate confusion between the company’s current name and American Eagle, the regional flying brand under which all of American’s 10 regional affiliates will eventually operate.

“Our people and our company–which is one of the largest regional carriers in the world with some of the best people in our business–deserve a name that is all our own,” said American Eagle Airlines president Pedro Fabregas. “By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground-handling business.”

The company chose the name Envoy after what it called an extensive selection and vetting process during which it considered feedback from employees. It said it considered more than 1,000 names.

American said customers will notice no difference in service or travel experience as a result of the change, and that ticket counters and gates will continue to show the American and American Eagle names. Meanwhile, Envoy’s airplanes will retain the American Eagle brand and livery. Once it undergoes the necessary regulatory processes and approvals, the company will add “Operated by Envoy” to its aircraft paint scheme and note the new name on customer tickets.