NBAA Convention News

Atlantic Aviation Adds FBOs and Expands Rewards Program

 - October 11, 2011, 8:00 AM
Atlantic’s newest location at Will Rogers World Airport in Oklahoma City (OKC) opened its doors over the summer. The 28,000-sq-ft hangar can accommodate aircraft up to a Bombardier Global or Gulfstream G450.

FBO services provider Atlantic Aviation has made several recent additions to its location roster. The Plano, Texas-company expanded its Pacific-Northwest footprint when it acquired the FBO assets of Portland, Ore.-based Flightcraft, which operated bases at Oregon’s Portland International Airport and Mahlon Sweet Field in Eugene.

“Flightcraft has an excellent reputation throughout the industry, and we feel fortunate to be able to step in as the owner of these fine operations,” said Atlantic CEO Louis Pepper, who added that Atlantic will continue to provide a full range of aviation services at the two locations.

The Atlantic chain also inaugurated its newest facility during the summer when its location at Will Rogers Airport in Oklahoma City opened its doors. The new FBO, located on the east side of the airfield adjacent to Runway 17L/35R, features a 12,000-sq-ft terminal building and a 28,000-sq-ft hangar large enough to house an aircraft the size of a Bombardier Global 5000.

Atlantic Aviation’s location at South Bend Regional Airport near Notre Dame’s campus in Indiana was approved during the summer as one of the gateways in the Transportation Security Administration’s DCA Access Standard Security Program (DASSP). The FBO is certified to provide the proper security measures required for general-aviation flights into Washington’s Reagan National Airport, and its approval marks South Bend as the 50th airport in the country so designated.

Atlantic Aviation has also made some network-wide changes. Citing studies that have shown many ramp accidents take place while an individual is distracted by a cell phone or other wireless device, the company instituted a ban on their use by Atlantic ground operations workers. “In the ongoing effort to provide the safest possible environment for business aircraft, Atlantic enforces a strict policy that no Atlantic employee may perform any ground operations while using a cell phone or other type media device,” said Todd Smith, the chain’s director of safety and risk.

To recognize returning customers, the company has enhanced its Atlantic Rewards customer loyalty program. In addition to its normal reward of $5 for every 100 gallons of jet fuel purchased (accumulated in American Express prepaid cards), the program will issue double rewards if a specific amount of fuel for each particular aircraft type is taken up. “The program has been extremely popular since its inception,” said Sue Sommers, Atlantic vice president of sales and marketing. “The double rewards are our way of saying a special thank you to our loyal customers.”