Hartzell and Lamar Technologies Exchange Product Lines

 - October 17, 2012, 12:20 PM

Hartzell Engine Technologies of Montgomery, Ala., and Lamar Technologies of Marysville, Wash., have exchanged portions of their respective product lines. Hartzell sold Lamar its electronics business unit, consisting of voltage regulators, overvoltage sensors, master control unit and battery analyzer products; Lamar sold its starter and alternator product lines in return.

“After Hartzell Engine Technologies was formed from the purchase of Kelly Aerospace Energy Systems’ assets, Lamar expressed interest in our electronics product lines,” Mike Disbrow, Hartzell’s president, told AIN. “It was a strategic fit for us. We wanted to focus our attention and investment in the product lines where we have strong engineering and manufacturing competencies. We recognized that electronics was not the strength of our business. At the same time we were selling off a product line that didn’t fit, we could also add to our starter product line, which is a core line of our business.”

From the Lamar point of view the transaction made sense by focusing on the electronics side of its business, according to Gary Hoffman, the company’s general manager.

Terms of the deal were not disclosed.