London Gatwick-based Air Partner played a leading role in a major air logistics operation for Land Rover, which chose Marrakech, Morocco, to present its new fourth-generation Range Rover to some 7,000 car dealers from 53 countries around the world. The operation was carried out in conjunction with the UK car manufacturer and marketing agency P&MM. Air Partner used two Airbus A319s, wet-leased from Adria Airways of Slovenia, that were in Land Rover liveries and had Land Rover branding in the interiors. They made 126 dedicated charter flights during a 60-day span late last year.
Air Partner Coordinates Major Airlift Operations for Range Rover Launch
- February 7, 2013, 2:50 PM