NetJets’ joint venture in the People’s Republic of China is making headway since announcing its entry into the country’s private aviation market during last year’s ABACE. “We are continuing to make great progress in gaining approval from the Chinese government to establish operations in China,” NetJets told AIN. “We are on target now to have approval in the first quarter of 2014.”
It will begin by managing and chartering aircraft that are wholly owned by customers, rather than launching into fractional ownership as it did several years ago in the U.S. and Europe. However, fractional aircraft and card services may be added later as the market for private aviation services in China continues to develop, it noted.
As well as the aircraft management services for customers who own their own aircraft, NetJets China plans to provide charter air transportation services using selected aircraft from its managed fleet. In addition, the company recently introduced a new product for China-based travelers, both individual and corporate, called The Private Jet Travel Card. This allows Chinese customers to access NetJets’ service in the continental U.S., the EU and Switzerland.