2014 Farnborough Air Show Sees Greater International Interest
Farnborough International has reported that sales of space at the 2014 Farnborough International Airshow (Stand 1375) have almost reached 80 percent, with more than six months remaining before the show opens next year (July 14 to 20). More than 16 percent of the current applicants are first-time exhibitors, and there is an increase in international participation. France, Japan and Switzerland are expanding the size of their national pavilions, and there is growing interest in the show from companies in the MENA region.
By the end of this month construction is due to have begun on new chalets in Row A, which will be permanent structures to replace the former temporary units. Sales of these spaces are already at 95 percent, and exhibitors appreciate the promise of reduced fit-out costs, permanent power/water supplies and waste facilities and improved on-site parking. With some already existing pavilions, the Farnborough site is moving towards a more permanent installation.
Farnborough continues to diversify the show to offer more for exhibitors. The Space Zone has been developed and is already sold out, while the Intelligent Systems Zone (formerly Unmanned Systems Showcase) is also drawing a great deal of interest. For the 2014 show a dedicated small- and medium-sized enterprises (SME) lounge is being developed. Working in partnership with ADS, the UK’s aerospace trade association, packages for small/medium companies have been created to promote greater UK SME participation in the show.