BAe 146/RJ put in corporate livery
This morning, BAE Systems Regional Aircraft (Booth No. 2055) plans to reveal teaming arrangements with a completion center and a design house for the Avro Business Jet (ABJ), a corporate version of its BAe 146/Avro RJ regional-quadjet, for which it claims “all-time high” market interest. “Sales of the aircraft have taken off in the past twelve months,” said sales executive Andy Whelan. “We feel this is due to [its] exceptional performance, large cabin and value for money.” A total of 23 BAe 146/Avro RJs have been (or are in the course of being) converted for several corporate roles.
The manufacturer has identified three markets for the ABJ–private use, business/corporate and corporate shuttle and executive charter–and is aiming at several areas for potential ABJ sales or leases, according to Whelan. “These include VIP operators of aging converted smaller jetliners, high-net-worth individuals and entrepreneurs, large corporations with a demanding travel profile, charter companies and airlines requiring an executive operation.”
With used aircraft awaiting placement, BAE Systems believes the new partnerships to be announced today, will offer an “attractive” price, long-service life and manufacturer’s support that will contribute to a strengthening of the market for 146/RJ conversions.