Asian boom gives lift to Singapore show
Last February’s Singapore Airshow defied the economic downturn to draw 62 of the world’s top 100 aerospace companies. The next event in 2012 has already sold 70 percent of its enlarged exhibit space and if you want to join those already booked you have until this Friday here at the Farnborough show (Chalet 31) to book space at special rates.
According to Singapore Airshow general manager Angelica Lim, two key factors account for the event’s appeal: the continued growth potential of the Asia Pacific aerospace and defense market and the prospect for access to some 259 government and trade delegations from 80 countries.
According to analysts Frost & Sullivan, the Asia Pacific region will account for around 30 percent of the $1.6 trillion global defense spending over the next 10 years. With this in mind, show organizers are adding a new unmanned systems pavilion for the 2012 event, which will also feature a land defense pavilion for the first time.
Lim told AIN that the imperative for the industry to achieve significant cost reduction is stimulating outsourcing of manufacturing and services to Asia Pacific companies and the Singapore show is proving to be an important gateway to establishing these partnerships. The region is increasingly emerging as a hub for component manufacturing.
“Our theme for 2012 will be ‘big show, big opportunity’,” said Lim. The show site itself, conveniently located on the edge of Changi Airport and with room for flying displays over the adjoining sea, is also getting bigger with the addition of DeBoer temporary structures like those used for the exhibit halls here at Farnborough.
The Singapore event (Feb. 14-19, 2012) will once again feature special business forums at which buyers will explain their needs and preferences to prospective vendors. There will also be high-level conferences focused on security, defense and, now, land-based military.