Singapore Airshow Looks To Record Edition in 2014
Singapore Airshow organizers believe they can set new attendance records at the next running of the event, Feb.11-16, 2014 at the Changi Exhibition Center. Angelica Lim, general manager of Experia Events’ aerospace and defense group, told AIN about some planned changes, including new themed areas for simulation and security.
The records Experia is hoping to break are those for “the number of trade visitors, high-level delegations, static and flying aircraft, number of chalets and the overall space taken up,” said Lim. At this year’s event, held in February, visitor numbers over the four trade days reached almost 45,000. The 2012 show set a record for the largest-ever number of top-level delegations, with 266 from more than 80 countries. There were around 900 exhibitors.
Early bookings for 2014 are said to be well under way. “Over 75 percent of exhibitors have already reaffirmed their commitment,” said Lim. An “aviation training and simulation zone” will be introduced, as a testament to the industry’s growing importance. An analysis by business information specialist Visiongain estimates the sector’s revenues to $3.2 billion this year.
Simultaneously, an “aviation security zone” will appear. The sector’s revenues are estimated at $22.3 billion this year. The “unmanned systems zone,” which debuted in 2012, will make a return in 2014, and will feature a new demonstration area.
Lim promised that the organizing team would strive to offer a “more streamlined experience” in terms of show security constraints. Exhibitors have expressed dissatisfaction to AIN about the requirement for companies to leave the site during the busiest part of the show set-up, something that doesn’t happen at other major international airshows.
Despite this complaint, a post-show survey indicated overall customer satisfaction. It ranked Singapore airshow as the most important aerospace and defense show after the Paris Air Show. According to Lim, 87 percent of the exhibitors had “their objectives met.”
In terms of nationalities, show organizers hope for “enhanced Chinese presence” in 2014. They are also hoping for “more robust participation from India, Japan, Korea and our neighboring countries,” and “a stronger European presence.”
Lim is confident that Singapore is the right place for a show in the region. The rival Asian Aerospace 2013 show in Hong Kong has been cancelled, which suggests that she is right.
Singapore’s total aerospace sector output hit a record $6.2 billion last year. Growth is continuing, notably thanks to the development of the Seletar Aerospace Park. Moreover, the Asia Pacific region’s commercial fleet is expected to grow at an average annual rate of 5.3 percent until 2019.