FBOs tout Shell loyalty card

NBAA Convention News » 2010
October 13, 2010, 7:37 AM

Sixteen FBOs are joined together at the Eastern Aviation Fuels NBAA exhibit this year (Booth No. 6403) and all are participating in the new Shell Aviation AeroClass loyalty program. Eastern Aviation Fuels markets Shell-branded aviation fuels throughout the U.S.<o:p></o:p>

At its NBAA booth, Eastern is enrolling members in the AeroClass program and giving them a sealed envelope that they can bring to a participating FBO. The customer service representative at the FBO has to open the envelope to reveal prizes that the new AeroClass member could receive, which may include up to 10,000 bonus points.

Eastern also is giving a flight plan card to all booth visitors, which needs to be validated by 12 of the 16 Shell dealer FBOs at the show. A grand prize drawing will be held for those who submit filled-out flight plan cards. Prizes include a Harley-Davidson motorcycle.

The AeroClass program has two membership plans, one for individuals and one for companies. Corporate ­memberships may be combined so points from multiple cards can accumulate and be traded for ­MasterCard gift cards. Points are granted at the rate of one per gallon purchased at Shell FBOs. Once 1,000 points have been accumulated, they can be traded for a $10 MasterCard gift card.

Eastern Aviation Fuels serves more than 350 FBOs and ­airlines, flight departments, helicopter operators and aerial applicators.

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