Witchita Air Capital Marketing Campaign Under Way
What’s the air capital of the world? Thirteen partners hope you’ll answer “Wichita,” at least after they finish their marketing campaign here at the NBAA show. The campaign claims the “air capital” title based on what its backers say is the city’s position as the number-one site for aviation manufacturing, skilled aviation workers and a robust aviation supply chain.
Among those behind the public relations effort are Kansas state officials; the state chamber of commerce; the city of Wichita; such key Wichita-area manufacturers as Cessna and Hawker Beechcraft; and a variety of other companies, politicians and organizations.
In conjunction with the campaign, the Wichita Aero Club has introduced an updated Air Capital logo, which it will feature at its booth (No. C12634). “South-central Kansas is known throughout the industry as one of only five global aviation industry clusters,” said David Franson, executive director of the Wichita Aero Club. “We’ve updated and reissued the new ‘Air Capital’ logo as a way to focus attention on Wichita’s great aviation heritage.”