Despite some stutters in the global market, especially in the BRIC region that includes Brazil, Embraer Executive Jets continues to post good sales. By the end of June, the combined fleet had climbed to 788 aircraft operating in more than 50 countries. Sales for the first half of this year totaled 49. And, at a press conference in São Paulo on Monday, Embraer reported that market share in the business jet sector is also climbing again, reaching 17.6 percent in 2013, a figure that is almost back to the company’s 2010 high.
Madrid-based charter operator Suraviation has signed an agreement with Marshall Aviation Services to provide MRO and technical support for Suraviation’s seven Cessna Citations, predominantly Mustangs, plus one CJ2. Marshall has 40 years’ experience with the Citation line and operates FlairJet, a Europe-based charter and management company operating a Cessna Mustang, Excel and Bravo as well as an Embraer Phenom 100 and King Air 350s.
Embraer recently delivered the first Phenom 300 to India. Customer Kerala-based Joy Jets will operate the light jet alongside its existing Phenom 100. The operator, which is part of the Joyalukkas chain of jewelry stores, has said it intends to add a longer-range midsize aircraft to its fleet next year.
Embraer Executive Jets delivered the 300th Phenom 100 earlier this week to Laticínios Bela Vista, an agribusiness company based in Bela Vista de Goiás, Brazil. This is the second Phenom 100 for the company, which uses the light jet to shuttle executives and managers among the company’s industrial facilities and to visit customers in cities across Brazil. Embraer delivered the first Phenom 100, to husband and wife owner-pilots Jim and Betsy Frost, in December 2008, and the current fleet is operating in more than 25 countries.
Embraer says the slowdown in the Indian economy has done little to stop its strong business aircraft sales in the country. India is the first country from the Asia Pacific region to have a complete portfolio of Embraer aircraft, ranging from the Phenom 100 very light jet to the large-cabin Lineage 1000.
Clay Lacy Aviation (Booth No. N5115) has added 15 more aircraft to its managed and charter fleets so far in the second half of 2013. The Van Nuys, Calif.-based company said that the additions represent the highest rates of growth in those fleets since the company was founded in 1968 and suggested that it is a strong signal of a resurgent business jet market, especially in Southern California.
Embraer counts the annual EAA AirVenture Oshkosh show as a key element in its business aviation strategy, especially for the light Phenom 100 and 300 jets, many of which are owner-flown. The Brazilian manufacturer brought examples of each jet to this year’s show, as well as a Super Tucano light-attack turboprop single that participated in the afternoon flight demo with famed aviator Patty Wagstaff at the controls.
Embraer Executive Jets named Brenda Paauwe-Navori as the Western region regional sales director for its large and ultra-large business jet division. She previously managed sales for a business aircraft manufacturer and a fractional ownership firm. Paauwe-Navori has experience in market strategy and prospecting, financial analysis and customer loyalty, Embraer said. She has also been employed in airline charter work, including a stint as senior director of large-cabin sales and operator relations for Virgin Charter and VIP Inflight Liaison at Northwest Airlines.
Embraer Executive Jets (Booth 7041) continues to expand at its headquarters in Melbourne, Florida. The business jet division of the Brazilian aircraft manufacturer has been assembling and delivering Phenoms since 2011 at the southeast U.S. complex and its customer center there has been open for about a year and a half. In addition, it is building a new engineering center, and there is ample room for further growth.
In March, Cambridge, UK-based Marshall Aerospace and Defence Group acquired FlairJet for its Aviation Services division. Based at Oxford Airport, FlairJet is a pioneering aircraft charter company that currently has a managed fleet of four Embraer Phenoms; a fifth was to arrive around the time of the EBACE show.
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