Land Rover

April 4, 2013 - 12:15am
Air Partner applied Land Rover branding to the  ­wet-leased A319s it used for the car maker’s flights.

London Gatwick-based Air Partner played a leading role in a major logistics operation when Land Rover chose Marrakech, Morocco, to present its new, fourth-generation Range Rover to some 7,000 dealers from 53 countries. The operation was carried out in conjunction with the UK car manufacturer and marketing agency P&MM.

Air Partner wet-leased two Airbus A319s from Adria Airways of Slovenia to make 126 dedicated charter flights over 60 flying days covering a period between September and mid-December last year. Air Partner has not advertised its involvement until now.

 
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