Halloween is a celebration of trying on new personas, and in that mode Spirit Avionics (Booth No. C11248, N4408) of Columbus, Ohio, decided that NBAA 2013 was the place to announce its own rebranding campaign. “The idea with rebranding is to allow our full span of business offerings to receive equal name recognition,” said Tony Bailey, president of the new Spirit Aeronautics.
Bombardier Flexjet is taking its rebranding efforts to the next step with the addition of Christopher Bero as the company’s new director of marketing. He joins Flexjet with more than 15 years of experience in brand marketing and communications. Most recently, Bero was responsible for managing strategic marketing activities and media initiatives at Samsung Mobile Electronics.