Frequently Asked Questions - EBACE

 - April 8, 2014, 2:45 PM

How do I get a story into AIN’s EBACE Convention News magazines?

About two months before the show, we send an e-mail blast to exhibitors, asking them to submit news about what they plan to highlight or announce at the show. You can send us this information any time from two months prior to the show until the day before the last day of the show. The earlier your submission, the better your chances of getting an article about your company or product into the dailies.

Must my company be an exhibitor?

Generally, yes. We prioritize the limited space available for EBACE convention-related stories about exhibitors. There are some exceptions, but those who make the effort to exhibit move to the top of the pile.

How much does it cost to get a story into EBACE Convention News?

There is no fee.

Does my company need to advertise to get a story into EBACE Convention News?

No.

Should I hold a press conference?

That depends entirely on the nature of your announcement, whether you believe it will attract the kind of attention that a press conference merits and when you plan to hold the press conference. Press conferences begin on the day before the first day of the show, and these are usually the best-attended. A professional public relations expert can help with this decision and also with press conference logistics.

Do I need to write a press release or have one written professionally?

It is important that you provide information about your product or service in an easily readable format. It doesn’t matter who writes it, although a professional will know exactly how to deliver the correct information efficiently and promptly.

What is the required format?

We accept press releases in any format, however, here are some simple guidelines:

  • Use a common word processor such as Microsoft Word, with plain text and no fancy fonts.
  • State the information clearly and concisely. There’s no need to gussy it up with fancy terms and superlatives.
  • Send the press release via email, to isheppard@ainonline.com.
  • Include a description in the subject line (for example, “EBACE Press Release: New Engine Overhaul Process” instead of “Press Release.”
  • Include the press release as text in the body of the email. It can also be attached, but even so, paste the text into the email.
  • Include high-resolution digital photos, or a link to where photos can be downloaded.
  • Please include caption information for photos, including names and titles of all people in the photos.
  • Make sure to include contact information if we have any questions.

Should I send all my releases at once or stagger them so I can get stories into each issue?

It is better to deliver all press releases together. Too many releases from the same company on different days tend to confuse us, and we might not use the most important information. Please feel free to identify which releases you feel are most important.

May we visit you at your EBACE office during the convention?

By all means, please stop by. We are usually very busy but happy to meet you. Note that AIN’s EBACE office is not the same as EBACE’s Press Room. And while you should deliver your press release to EBACE’s Press Room, there is no guarantee that we will pick them up, so you should make sure to deliver a copy to AIN’s office as well (unless you have emailed it already).

Who can help with additional questions?

Contact Ian Sheppard, Editor of International Show Editions, at isheppard@ainonline.com.