Online aeronautical chart provider and flight planning resource SkyVector (Booth 3691) announced at NBAA2014 that it will now accept advertising on its website, offering companies the opportunity to reach its audience of pilots, schedulers and dispatchers.
Signature Flight Support renewed a multi-year contract with Clear Channel Airports to provide multimedia advertising in the FBO chain’s 62 facilities in the U.S. Business travelers using these FBOs account for a significant percentage of organizational decision-makers, ranging from mid-level career professionals to senior executives, Clear Channel noted. “We look forward to continuing our partnership with Clear Channel Airports as it continually innovates its medium to better engage, inform and educate our travelers,” said Signature president and CEO Maria Sastre.
Aviation Partners promoted Gary Dunn to vice president of sales and marketing. He joined the company in the mid-1990s to support the Gulfstream II blended winglet program and moved to the sales team in 2001. “Over the years he has been responsible for the sales, marketing and product introduction of virtually all our new products,” said company founder and CEO Joe Clark. “In the last two years he has taken over the marketing and advertising duties once performed by the legendary Dick Friel. He has filled those shoes well.”
For readers, one good thing about Aviation International News and its sister publications is our independence. We’re not owned by a company that manufactures or operates aircraft, nor are we beholden to any trade association. Just as important, we don’t let advertisers influence our coverage. We need them, of course, to pay the bills and make a profit.
Whether you’re looking for a job or trying to hire someone, the key to success is getting the attention of the right people. JSfirm.com has partnered with other media within the aviation industry to provide a way of doing it. “We’ve created partnerships with industry-related websites and feed them our job advertisements,” Jeff Richards, the company’s business development manager, told AIN.
Roaring Thunder Media (Booth No. 4016), a specialist in private jet terminal advertising signage, has partnered with Maguire Aviation at Van Nuys Airport in California.
Long-time AOPA member, pilot and actor Harrison Ford has teamed with AOPA to promote general aviation.
NBAA and the General Aviation Manufacturers Association (GAMA) have begun television and newspaper advertising for their ‘No Plane No Gain’ initiative to tout the utility of business aircraft and to counter severely negative images, generated during the bailout debate, of corporate executives jetting about the country in plush cabins with cushy seats and wood-paneled interiors.
Hawker Beechcraft’s latest advertising campaign suggests that the Big Three Detroit CEOs “might have received a warmer reception from their legislative hosts” if they had used a King Air 350, thereby saving approximately 220 gallons of fuel and thousands of dollars in operating costs. The King Air 350 is “one of the greenest aircraft in the sky,” the company said, and “clearly the best deal in town–all good news to the folks in D.C.
A ban by the coastal California city of Huntington Beach on all aerial advertising flights in its airspace is believed to be the first of its kind in the U.S. The law–should it survive legal challenges, one of which was filed even before the ordinance became effective on October 16–could set a precedent with profound implications for general aviation.
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