Operators selling their airplanes may be interested in showing them on an interactive DVD distributed quarterly to more than 6,200 brokers, dealers and operators worldwide, according to Aircraft Shopper Online of Corte Madera, Calif. The online pre-owned aircraft sales service introduced the DVD with 11 aircraft at the European Business Aviation Conference and Exhibition in Geneva in May.
A ban enacted in September by the southern California coastal city of Huntington Beach on all aerial advertising flights in its airspace, which could have had profound implications for general aviation, has been repealed before being enforced. The law, believed to be the first attempt by a local jurisdiction in the continental U.S. to regulate airspace use, was rescinded in a secret city council session in November.
German marketing specialist Inviseo has launched a new plan to raise cash for airlines. The idea involves using the bottom of the backrest tables in commercial airplanes for advertising. When in the upright position, the seatback displays guarantee intensive exposure to consumers throughout a flight. The firm has developed a table that can display printed media and meets all safety standards.
Kevin Dawson, director of human resources for Sabreliner-Midcoast in St. Louis, has discovered that use of the Internet for recruitment is not only more efficient but also more cost-effective. “We used to spend lots of money on newspaper advertising, which has no capacity to record, track or monitor anything,” he said.
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