As Aloha and Hawaiian Airlines drew the battle lines in preparation for Mesa Air Group’s planned June 9 incursion on their jealously guarded pieces of island turf, Hawaii’s most prominent RAA member, Honolulu-based Island Air, quietly hunkered down for the coming storm. Happily for CEO Mark Mauracher, the little but growing Bombardier turboprop operator can afford to assume the role of spectator.
Mesa Air Group CEO Jonathan Ornstein reported that load factors at his new inter-island Hawaiian market entrant dubbed Go! “significantly exceeded…expectations” during its first week of operation. Offering $19 introductory fares, Go! launched service with a pair of Bombardier CRJ200s on June 9 from Honolulu to Kona, Maui and Kauai, firing its first salvos in a fare war that saw rival Aloha Airlines give away 1,000 tickets. Most recently, Go!
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