Early adopters who plunked down $100,000 for a position on the Cirrus jet assembly line got to participate in a clever Cirrus marketing campaign that is drip-feeding tantalizing details about the jet.
Cirrus Owners and Pilots Association
At the Sun ’n’ Fun show in Lakeland, Fla., Cirrus Design cofounder and CEO Alan Klapmeier said that on June 27 the company will unveil its new single-engine jet to deposit holders at the annual Cirrus Owners and Pilots Association meeting. “We’re not that far along,” he said, adding, “It’s not done until it’s done. I don’t want people jumping to conclusions.
Drop by the Cirrus booth (No. 2957) and check out the shadow of the Cirrus SR22 on display there. It’s a subtle hint of a shape to come: a new very light jet from Cirrus.