Can a stand-alone all-business-class “boutique” airline make it as a private-jet alternative? With the failure of transatlantic carriers MAXjet in December and Eos in April, some are questioning the possibility of success for the business model.
Can an airline ever realistically hope to match the level of service and intimate environment a private jet offers? Silverjet Aviation thinks it can, and in January it launched what it calls Silver Service between London and New York with a dramatically modified Boeing 767-200. It might not be a private jet, but in terms of cabin comfort and amenities, it isn’t far from it, and on price it’s more than competitive.