Business success anywhere in the world can often depend on a company’s willingness to serve local interests as much as on its ability to offer a good-quality product at a fair price. In the Middle East, perhaps more than elsewhere, a company’s product offerings best come with a readiness to help build a foundation for industrial and societal development. Boeing learned that lesson the hard way, as its past tendency to simply “parachute in” for sales resulted in some lackluster results over the years, particularly in the commercial realm.
Mubadala Development Company
SR Technics (Stand 1906) has redelivered its 100th aircraft, an Airbus A319 belonging to easyJet, from its Malta MRO facility. The aircraft departed from Malta International Airport last week for London Gatwick after undergoing an immediate layover check (heavy maintenance). SR Technics started operations in Malta in 2010, and easyJet has been the facility’s main customer, along with Finnair, Portugal’s Orbest and France’s Aigle Azur.
After making a €190 million cash infusion, Tata Ltd., the British arm of the Indian Tata Group, and Abu Dhabi-based Mubadala Development became the main shareholders of Piaggio Aero Industries, while Piero Ferrari remains as a minority stakeholder. Before the transaction, Tata and Mubadala each owned a one-third share in the company.
On time, on spec, on budget is the motto of Zurich-based SR Technics (Booth 943), according to Jean-Marc Lenz, senior v-p, aircraft services. The company, wholly-owned by Mubadala Aerospace in Abu Dhabi, may be gearing up for global expansion, but the core of SR Technics is Swiss and for the moment, that core is in Zurich, according to Lenz.
AJW Aviation has appointed Satvendar (Sam) Singh as chief commercial officer. He will be based in the Singapore office. Singh previously worked at Mubadala Aerospace MRO Network/SR Technics Switzerland, Singapore Airlines Engineering, ExecuJet Aviation Group and Pratt & Whitney/United Technologies, where he managed supply chain and logistics in California. Singh holds a bachelor of law degree, certificate in legal practice and an MBA in finance.
Recognizing there is a global lack of qualified aviation technical personnel, Mubadala Aerospace has signed a $1.3 million agreement with UAE University (UAEU) to train the next generation of Emirati technicians to work at Strata’s aircraft composite production facility.
SR Technics, part of Mubadala Aerospace, has delivered its second executive aircraft cabin refurbishment job, to a Middle Eastern customer.
The project featured an upgraded in-flight entertainment system and additional cabin communications package. Also included were new carpeting, re-upholstered seats and an exchange of multiple materials to follow the existing design and color schemes.
Maintenance, repair and overhaul group SR Technics (SRT) is stepping up its push into the aircraft completions business, but is in no hurry to grab market share at any price. “We want to be the best and reliable rather than jumping for every dollar,” SRT president Andre Wall told AIN yesterday. “We’re so big…we want to make sure we’re not under pressure…[because] if the customer is not happy, they will never come back,” he added.
The first-time delivery of an executive aircraft completion project in February by SR Technics was also an on-time delivery that went to an undisclosed Middle East customer.
A spokesman for the Zurich, Switzerland-based executive cabin outfitter declined to name the model or make of the airplane but said it was reconfigured from a conventional widebody airliner layout. As part of a major modification, the interior was equipped with a cabin management system, in-flight entertainment package and such amenities as a VIP lounge and meeting room, and concierge facilities.
Boeing has expanded its supplier base into the Middle East by awarding a 10-year contract to Strata Manufacturing, the Al Ain-based subsidiary of Mubadala Aerospace in the United Arab Emirates. The deal, announced at the Global Aerospace Summit in Abu Dhabi on April 17, covers empennage ribs for the 777 twinjet and vertical fin ribs for the 787.