South Norfolk

May 16, 2011 - 5:10am

 “Buy X and get a free Y” is probably one of the oldest marketing come-ons in sales. Here at EBACE 2011, OEM Hawker Beechcraft of Wichita, Kansas, is taking the concept to a new level. Any Europe/Middle East/Africa (EMEA) customer who buys a Hawker Beech turbine airplane between EBACE and the end of the second quarter of this year will receive a Lotus sports car.