Aircraft spares specialist AAR is offering a cost-effective parts inventory management program to relieve airlines’ cash flow headaches. “There’s no question airlines in this region are looking for ways to streamline their inventory cost structure,” said AAR’s vice president of sales for the Aviation Supply Chain Group in the Asia-Pacific region, Paul Richardson.
Customers will begin to see demonstrably better product support, including hard AOG (aircraft on ground) support, from American Eurocopter by the end of the second quarter of this year, according to a senior executive for the company.
GE Aviation has named Laura Schreibeis customer support director
Under new president Michael Scheeringa, who took over from Bruce Van Allen early this year, Signature Flight Support has changed its approach to the FBO market. With 102 FBOs worldwide (81 wholly owned), Signature was perceived as inflexible when it came to pricing fuel and in the way it charged ramp fees.
Surveyors of used aircraft entered the year with little else to do but cross fingers and hope that the market plunge brought to the doorstep of the New Year would abate. Buyers slowly began to perceive value as prices fell 30 to 50 percent from their previous lofty perches. It seemed that the press–which had for several months filleted business jet ownership–had run out of negative things to say.
Through the end of the year, customers at participating Signature Flight Support and Executive Beechcraft FBOs in the U.S. will receive triple Avfuel Avtrip rewards points. The Top Off promotion, said vice president of sales Joe Gibney, “is aimed at encouraging customers to purchase more gallons, specifically by giving them an incentive to top off when their planned fuel order is close to their total fuel capacity.”
Customer service training provider ServiceElements has added a new capability: collecting and analyzing market data to help customers expand their businesses and prepare for the improving economy. Owen Robbins, vice president of survey research and performance metrics and a clinical psychologist, will head the new initiative.
Roaring Thunder Media (Booth No. 4016), a specialist in private jet terminal advertising signage, has partnered with Maguire Aviation at Van Nuys Airport in California.
Shell Aviation (Booth No. 3259) is offering a new customer loyalty rewards program for purchasers of Shell-branded aviation gasoline and jet fuel at participating Shell Aviation FBOs around the country. The new Shell AeroClass program allows individuals or organizations to earn points based on fuel purchases, which can be redeemed for MasterCard gift cards.
It goes without saying that the development of the Internet is one of the most significant achievements in history. The ability to mass communicate without geographic or time limitations allows even the smallest company to have international market potential at practically no cost. Yet while a company such as eBay, the online auction Web site, has capitalized on the Internet’s potential, aviation has yet to fully embrace it.