Marketing

July 30, 2008 - 5:29am

FlyEmbraer (www.flyembraer.com) is a new Internet portal that the Brazilian manufacturer has launched to provide after-sales services and customer support. FlyEmbraer was developed to offer clients user-oriented tools and online data to support aircraft fleet operations.

June 30, 2008 - 7:02am

Baseops International announced today that it is waiving its $85 ground handling fees at all Premier Affiliate locations to encourage flight crews and passengers to experience their service.

June 18, 2008 - 10:10am

Even before last month’s terrorist attacks, FBOs faced formidable business challenges. Those challenges may have changed significantly in the past few weeks, but they have not disappeared.

May 22, 2008 - 7:23am

Aeronautical chart provider Jeppesen is experiencing first hand some of the angst that can accompany a business’s transition to the brave new world of digital product and service marketing. In Jepp’s case problems arose from glitches with its FliteDeck electronic approach chart software, a recent version of which wreaked serious havoc by locking up users’ computers.

May 21, 2008 - 2:55am

In keeping with its name, online charter tracker Avinode (Booth No. 723) is gathering momentum as a connection point for the aviation charter industry after barely four years in business. According to marketing director Nina Bertilsdotter, Avinode has nearly 900 members worldwide and has been adding more at the rate of about 20 per month. “Actually,” she said, “we signed 26 new members in April.”

May 17, 2008 - 11:54pm

To support the 1,015 worldwide Falcon operators who fly an average 1.7 aircraft, logging 360 hours each year, Dassault has launched a renewed customer-support effort. The improved support network includes three technical centers that ensure 24/7 expert hotline service. Globally, 420 people– including 80 field service representatives– work in Falcon customer support facilities.

May 8, 2008 - 10:59am

In July 1998 there were 750 used jets for sale and today there are more than 2,000. Pessimism swapped places with exuberance in early 2001 and jet values came crumbling down. This year proved to be slightly different in terms of price degeneration, which on many aircraft seemed to occur at a slower rate than last.

April 30, 2008 - 9:16am

Hawker Beechcraft has appointed Charles Mayer, a veteran of the luxury automotive industry, vice president of marketing. Mayer has more than 15 years of marketing experience and most recently served as director of marketing, media and advertising for Maserati North America. Before that he led marketing communications and brand strategy for Jaguar Cars North America. He also managed marketing accounts for Cadillac and Saab.

April 29, 2008 - 7:18am

Chevron Global Aviation has taken an unusual approach to customer service; the Houston-based company is sending its Chevron and Texaco-branded FBO employees to the Disney Institute for customer service and service culture training. The two-day course syllabus includes schooling in customer loyalty, quality service and employee hiring and training. The course will be held May 8-9 in Orlando, Fla., and September 18-19 in Anaheim, Calif.

April 16, 2008 - 5:27am

Operators selling their airplanes may be interested in showing them on an interactive DVD distributed quarterly to more than 6,200 brokers, dealers and operators worldwide, according to Aircraft Shopper Online of Corte Madera, Calif. The online pre-owned aircraft sales service introduced the DVD with 11 aircraft at the European Business Aviation Conference and Exhibition in Geneva in May.

 
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