Marketing

April 30, 2008 - 9:16am

Hawker Beechcraft has appointed Charles Mayer, a veteran of the luxury automotive industry, vice president of marketing. Mayer has more than 15 years of marketing experience and most recently served as director of marketing, media and advertising for Maserati North America. Before that he led marketing communications and brand strategy for Jaguar Cars North America. He also managed marketing accounts for Cadillac and Saab.

April 29, 2008 - 7:18am

Chevron Global Aviation has taken an unusual approach to customer service; the Houston-based company is sending its Chevron and Texaco-branded FBO employees to the Disney Institute for customer service and service culture training. The two-day course syllabus includes schooling in customer loyalty, quality service and employee hiring and training. The course will be held May 8-9 in Orlando, Fla., and September 18-19 in Anaheim, Calif.

April 16, 2008 - 5:27am

Operators selling their airplanes may be interested in showing them on an interactive DVD distributed quarterly to more than 6,200 brokers, dealers and operators worldwide, according to Aircraft Shopper Online of Corte Madera, Calif. The online pre-owned aircraft sales service introduced the DVD with 11 aircraft at the European Business Aviation Conference and Exhibition in Geneva in May.

April 2, 2008 - 10:14am

After gold hit $1,000 an ounce last month and oil reached $110 a barrel on the same day, financial markets continued to experience the turmoil that started the year. All the doom and gloom causes one to take an introspective look at the health of the aircraft sales market. So far, the biggest angst that might be plaguing industry participants is survivor’s remorse as this sector seems to be navigating the economic malaise with aplomb.

February 8, 2008 - 8:52am

CRS Jet Spares has announced a new pricing option for exchange transactions
to reduce the stress level of operators concerned about the extra charges associated with exchanging components. The company now offers its special Option 2 fixed pricing for exchange transactions on many component items.

February 5, 2008 - 6:22am

Raytheon Aircraft, which has ranked very low in customer-support surveys for the past several years, is in the midst of retooling its customer services to close the gap with its competitors in a program it calls customer relationship management.

January 10, 2008 - 10:17am

Signature is in the process of developing a new national pricing strategy to replace its current Prime Rate program. The new program, scheduled to be introduced in April, is designed to generate more individual “face time” with the chain’s widely varied client base. As part of the reorganization, company management has been streamlined, with two newly titled regional sales vice presidents splitting the 44 Signature locations nationwide.

January 7, 2008 - 9:52am

Signature Flight Support is restructuring its pricing policy and will phase out the Prime Rate program. The new pricing format, to be phased in starting later this year, will focus on customized pricing programs for as many individual customers as possible.

January 3, 2008 - 8:38am

Executive Beechcraft’s three Kansas City area FBOs (owned by BBA Aviation) have joined Avfuel’s dealer network and will offer Avtrip reward points and contract fuel pricing to participating pilots. Avfuel also announced that Craig Air Center in Jacksonville, Fla., has become an Avfuel dealer, and participating customers can receive Avtrip points and Avfuel contract pricing.

December 19, 2007 - 9:50am

Rapid (Raytheon Aircraft parts inventory and distribution) has launched the largest parts price-reduction campaign in the company’s history. The prices of some 10,000 parts will be reduced, some by more than 50 percent. Customers can view part price updates at www.raytheonaircraftparts.com.

 
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