Veteran aviation public relations and marketing executives Dave Franson, Cassandra Bosco, Bob Searles and Steve Lowe have launched Conventional Wisdom to help aviation trade show exhibitors get the most from their convention experience. The team has created a program that will address choosing which shows to attend; design and construction of displays; dealing with the media, customers and the competition; follow-up, on-call assistance; and ongoing services tailored to a client’s specific needs.
Avfuel has bolstered its network of more than 600 branded FBOs with the addition of four new dealers: London City Airport Centre at London City Airport; Minot Aero Center in Minot, N.D.; Million Air Burbank in California; and CYHU H-18 in Montreal will now all offer the full range of Avfuel products, including contract fuel, the Avtrip rewards program and Avfuel’s Avplan flight support and trip planning services.
In looking for something to validate my feeling about what a lackluster year it has been in the preowned segment, I compared the year-ago inventory level with this year’s numbers at this time, and even though my gut feeling told me so, the results were still a bit surprising.
Last year’s inventory was 2,572, and this year’s number was exactly the same. In between there have been slight upticks and one small downtick that unexpectedly came this past summer, when inventory more often builds than diminishes.
Hartzell Engine Technologies of Montgomery, Ala., and Lamar Technologies of Marysville, Wash., have exchanged portions of their respective product lines. Hartzell sold Lamar its electronics business unit, consisting of voltage regulators, overvoltage sensors, master control unit and battery analyzer products; Lamar sold its starter and alternator product lines in return.
Superior Air Parts has announced that Glen Golden has joined the company as its vice president of sales and marketing. Golden brings more than 30 years of general and business aviation aftermarket parts sales and marketing experience to the Dallas-based company. Before joining Superior Air Parts, Golden owned Enhanced Aircraft Systems, which specialized in sales and marketing programs for companies developing STCs and PMAs.
Finding a pricing floor for many models has been as elusive as the search for Atlantis, but recent market action is giving hope to underwater sellers. The typical summer plumping of inventory never occurred this year, setting the stage for what could be an active wave of buying in the final quarter.
New online charter broker ClearJet recently launched a flat-fee charter buyer-seller matchmaking service that it claims is more transparent to both buyer and seller. ClearJet allows buyers to view all of the quotes and other details–including aircraft type, amenities and interior/exterior photos, but not operator name–for their requested trip, unlike typical charter brokers that present clients with only a “best price.”
Summer is typically a time the pre-owned market experiences a seasonal bump in inventory, as buyers are out using their jets to get to their favorite summer destinations and aren’t necessarily thinking of buying. This year, however, has been somewhat uncharacteristic and today’s supply of used jets is just about where it was when the year began. The lack of any wild gyrations could be a welcome sign of stability.
ATP Jet Center at Daytona Beach International Airport is the latest Signature Select affiliate FBO, Signature Flight Support announced today. Signature Select comprises independent FBOs that adhere to Signature’s systems, service and safety standards, as well as training, sales and marketing processes. Each member company maintains its independent brand with the addition of the Signature Select badge, the FBO chain said. Participating FBOs also offer the Signature Status and Signature TailWins customer loyalty and rewards programs.
Bombardier Flexjet is taking its rebranding efforts to the next step with the addition of Christopher Bero as the company’s new director of marketing. He joins Flexjet with more than 15 years of experience in brand marketing and communications. Most recently, Bero was responsible for managing strategic marketing activities and media initiatives at Samsung Mobile Electronics.