Fractional aircraft providers have reshaped their marketing efforts to address the difficulty of trying to get customers to buy aircraft shares during a recession. To help stimulate growth, Flexjet has introduced a fly-away lease program, which lets buyers who might not want to make a capital purchase lease a fractional share and exit the lease at any time with 90 days’ notice and with no penalty.
As the recession tightens its grip on the economy, fractional aircraft providers have stepped up their marketing efforts not only to sell more shares but also to encourage shareowners to fly more. “In this tough economy, the pressures on all parts of the aviation business have been extreme,” said Bob Knebel, Flexjet v-p of sales.
Bombardier Flexjet on February 3 launched a round-trip pricing program that reduces the cost of one- or two-day round trips for owners committed to at least 100 flight hours per year. The program gives owners a 15-percent discount for each hour of a qualifying round trip. Round-trip pricing can be used on any day of the year, even on peak days, and there is no minimum time requirement on use of the aircraft.
To adapt to current economic conditions, Dallas-based fractional provider Bombardier Flexjet last month unveiled two new jet-card products.
Fractional share operator Flexjet of Dallas has an innovative answer to the perennial holiday season question, “What do you give to someone who has everything?”
Fractional aircraft provider Bombardier Flexjet has an innovative answer to the question of what to give to someone who already has everything–a jet card, of course.
Bombardier Aerospace announced its Smart Parts program will be available for the new all-composite Learjet 85 upon its entry into service. Enrollment in the business aircraft Smart Parts programs now exceeds 900 aircraft and is expected to surpass 1,000 by year-end. Smart Services plans currently cover 15 Bombardier aircraft models within the Learjet, Challenger and Global lines.
Flexjet, Bombardier’s fractional ownership subsidiary, has launched a carbon-offset program for its fractional owners. The company has selected Climate Care, a leading offset provider and division of J.P. Morgan’s environment markets group, as a partner in the new initiative.
Bombardier Aerospace has announced that its Smart Parts program will be available for the Learjet 85 when the all-composite aircraft enters service. Smart Parts, first introduced in 1986 to support the Challenger 600 and 601, now covers airframe system components on nearly 1,000 aircraft, including 15 Bombardier Learjet, Challenger and Global models.
Acknowledging that Flight Options had strayed from its original vision, company founder Kenn Ricci and CEO Michael Silvestro, both of whom returned to the operation in recent months, have announced initiatives designed to “recapture the energy we had” at the beginning.