LABACE Convention News

World-Way Aviation Received Marketing Support During Olympics

 - August 30, 2016, 10:00 AM

Air Elite and World Fuel Services Network recently provided Brazil’s World-Way Aviation with marketing support during this summer’s Olympic Games in Rio de Janeiro. Since World-Way Aviation is a member of both networks, it received special marketing support to serve customers and attract new visitors. This support included digital advertising on major flight planning, promotional items and signage branded cups and napkins as well as advertising on World Fuel Services websites.

Ana Recart, CEO of World-Way Aviation, said, “World Fuel Services’ team reached out to us well in advance of the Olympics so that we could formulate a plan. Their team made it a point to learn specifically in which areas we wanted support for the events and delivered all of the items they promised. We are thankful for World Fuel Services and the Air Elite Network’s support. We are certain that they will be a valuable partner for us for any future events that may come to our region.”

This is not the first time FBOs in the World Fuel Services Network and Air Elite Network have received similar marketing support. These FBOs received promotional support during Super Bowls XLIX and 50 as well as the World Cup, Daytona 500 and other NASCAR races.